How to convince management to approve my ticket for Connect 360°

From networking with your peers to getting insight from industry leaders, there are many benefits to attending conferences, but it can be difficult to discern what makes a conference truly different and worth the investment to attend.

With this in mind, it can often be a challenge persuading management that your attendance at a conference can be valuable to the business and deliver a real and measurable return on investment.

In order to help convince the leadership at your organisation that your attendance at Connect 360° is crucial to maximizing your existing investment in Safefood 360°, below are the key points you can make to help get the green light and join us next year in Ireland.

What’s new

Already in 2019 there have been some very significant changes, enhancements and updates added to the Safefood 360° software, notably supply chain intelligence and enhanced monitoring, with many more to come in the months leading up to the event itself, as well as after it.

Staying up-to-date and current with these innovations and knowing how to deploy them effectively is crucial to ensuring your business remains on top of its investment in Safefood 360°.

Connect 360° (https// delivers detailed training and workshops and will ensure you are aware of the intricacies of all these latest enhancements, and can start to position your business to the future and the changes that are coming as well.

Attendees can expect:

Detailed analysis, hands on training and practical workshops

Demonstrations will delve deep into the latest product updates.

These informative sessions will condense what you need to know, while revealing new methods, approaches, and functionality that you may not be aware of.

Each of these sessions are constructed with one ultimate aim which is to ensure you leave the event with full knowledge of features that you can use to benefit your company with almost immediate effect.

Speakers and content

This year we have assembled an all-star group of external speakers from across the global food industry such as David Brackston, Technical Director of the BRC and Raymond O’Rourke, a leading European Food Law thought-leader and Vice-Chair of the European Food Safety Authority.

These sessions will provide insight and learnings direct from the source of how BRC Version 8 has affected the safety culture of organizations and the question of driving excellence in food safety and quality culture to encourage the right behaviors, and improve and sustain performance.

Equally, Raymond O’Rourke, will provide a high level understanding of observations in light of the global political spectrum and what the future may hold for food safety.


After a full day of knowledge sharing and creation we are promising a truly unforgettable setting to network with your peers and drive a real connection beyond the boardroom.

We’ll be visiting Europe’s Number 1 tourist attraction, the Guinness Storehouse, where the Gravity bar will be our setting for the night.

Share the view with a partner, who are welcome and included with your standard registration, and journey to the top of Dublin, literally, for an unspoiled panoramic view of the city, and a night that will be one to remember.

Best-in-class training and skill development

Dedicated on-site training sessions will be available in our training clinic.

Booking a spot will guarantee you one hour with a Safefood 360° expert to discuss and explore any aspect of the software you wish at your own leisure.

Amazing Food

Conference food is typically bland and not worth mentioning, however, our hotel food promises a variety of Irish cuisine from wild Atlantic salmon and award-winning grass-fed beef to amazing vegetarian options.

You can expect to sample the best of Irish cuisine in two meals a day (your hotel stay already includes breakfast), plus plenty of snacks from local Dublin and Irish vendors.

On the night of the reception, the Guinness storehouse also boasts an award-winning menu that promises the best of in-season Irish produce that will be sure to delight the pallet.

Discounts for colleagues and vendors

We want you to share this experience with your colleagues as well so if you buy 2 tickets you can bring a third colleague for free.

Alternatively, have someone in your network you would like to attend that isn’t a Safefood 360° user? You can bring them along at the discount rate for colleagues as well.


Our conference bag last time was so popular we wanted to expand it this year.

You can expect the best samples of our customers from across the globe, as well as extremely limited one-print only runs of treats you’ll want to protect once you return to the office.

Ticket cost – Where do my dollars go?

Connect 360° is not a for-profit exercise. Every penny and cent you spend goes directly into ensuring the benefits list with nothing left to spare.

We understand that travel costs can rack up quickly when looking at conferences that are typically further afield than the usual, so we’re discounting this year’s ticket by over 50% to help.

I’m ready, let’s book my ticket

Other things to consider

Do you still need more help to convince your boss? Download our proposal letter or get in touch for more information.

Spreading the benefits of attending with a colleague, partner or supplier who may not be a Safefood customer but would just like to know more will also dilute the cost further as it will allow you to maximise the value through a significant cost reduction.

This year’s Connect 360° promises to be an unforgettable experience that will stay with you beyond the week you time you spend in Ireland.

With so many recent enhancements and more to come between now and the conference, there’s no time like the present to meet with your management about your attendance and ensuring you best position your business to take advantage of the next evolution in food safety management.

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